Don’t Write Off Ello Just Yet

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Why Marketers Shouldn’t Write Off Ello Just Yet Ello. A month ago, you’d never heard of it. Two weeks ago, you couldn’t escape it. Today, you realize you haven’t heard about it in a while. The newest social network all but disappeared from the online news cycle. Such is the attention span of the Internet. But here’s why you shouldn’t write […]

Social Media Frontiers

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Reads of the Week 08/23/2014 — Social Media Frontiers There’s a lot of content out there in Content Marketing Land—which is a good thing. This week, these authors explored the frontiers of social media for the benefit of us all. From challenging the Facebook algorithm to making the most of emerging social apps and services, here are […]

4 Great Reads on Creativity and Social Media

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Reads of the Week – 07/26/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces I read this week that offer fresh ideas on creativity and the social media landscape. The Difference Between Active and Passive Social Media by Bent Bunge […]

7 Keys to Using Facebook for Business

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Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]

5 Great Reads to Improve Your Content Marketing

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Reads of the Week – 07/19/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are five great pieces I read this week that tackle whiskey|banjo’s two obsessions—engaging audiences and telling great brand stories. 5 Social Media Rules Every Entrepreneur Should Know by […]