A large part of social media and digital content success comes down to listening to and communicating with our audiences. To be successful, we have to be willing to talk to our audience the way they want to be spoken to, while also actively listening to what they have to say. Bring the Message to […]
whiskey|banjo
handcrafted social media & digital storytelling
4 Great Reads on Creativity and Social Media
Reads of the Week – 07/26/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces I read this week that offer fresh ideas on creativity and the social media landscape. The Difference Between Active and Passive Social Media by Bent Bunge […]
7 Keys to Using Facebook for Business
Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]
5 Great Reads to Improve Your Content Marketing
Reads of the Week – 07/19/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are five great pieces I read this week that tackle whiskey|banjo’s two obsessions—engaging audiences and telling great brand stories. 5 Social Media Rules Every Entrepreneur Should Know by […]
Social Media: A Mini Manifesto
Why You Should Have a Conversation and Tell a Great Story Social media is the world’s fastest growing communications medium—not just for individuals, but increasingly for businesses as well. Internet marketing is in high demand, but audiences are tired of gimmicks. They will have a conversation with you and they will listen to your story—if it’s authentic. If […]
Me, the Internet, & François
The Internet The Internet is a strange and wonderful thing. A guy raises $40,000 on Kickstarter to make potato salad. A photogenic pet gains millions of social media followers, then cashes in with a book deal. A daily TV show and several dozen Internet magazines attempt to cover what happens every day on the web. Me I […]