Reads of the Week – 08/2/2014
There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces to help you get the most out of your online marketing efforts.
The Secret to Going Viral: 5 Social Media TIps
By Nicole Fallon for Business News Daily
Favorite Soundbite:
You don’t need a big budget to see social media success, but you do need to be creative and take risks that other companies are not willing to take, Starr said.
Takeaway:
I’ve got a lot more to say about this topic in an upcoming post, but this is a good start: make amazing bold content. See the article for more advice.
How Twitter’s Non-User UX Efforts Led to an Audience Threefold That of Active Users
By Greg Finn for Marketing Land
Favorite Soundbite:
So outside of the active logged-in users, there are 2-3x the audience simply using the service to stay informed. Seeing this data, there is no doubt that Twitter is not only is the real-time leader, but also caters to anyone looking for the most current info.
Takeaway:
This is a fairly technical post, but worth a look. Working in social media, we often get tunnel vision thinking of the bottom line of Twitter, Facebook and all the rest as just that follower count number, but it’s important to remember there could be many more people seeing your posts and tweets than just the active users.
8 Dummy Proof Ways to Get Traffic to Your Blog
John Paul Aguiar on johnpaulaguiar.com
Favorite Soundbite:
Quality blog commenting is still powerful way to get traffic and get seen.When I started my blog, I had no money, so I replied on social media and blog commenting to build my site.
Today commenting still works, but you have to be smart and selective and you have to leave a quality comment to see any real benefit.
Takeaway:
There are some really valuable tips here for content marketing that don’t get mentioned often enough. Quality content still gets a nod but effective Twitter networking, blog networking, and some real-world promotion ideas are also on offer.
You Can Now Embed Tweets Within Tweets — Is Twitter’s “Retweet with Comment” Coming Soon?
By Shea Bennett for AllTwitter
Favorite Soundbite:
This has to be done manually, but that’s easy enough – just copy and paste the full URL of the tweet you want to embed. Twitter does the rest. The embedded tweet is clickable, taking you through to the full version of that tweet, which is fine and dandy, but what’s super cool about this feature is that embedded tweets only take up the same amount of space as any other (shortened) link, meaning you have 100+ characters of free space for your own comments.
Takeaway:
I love meta things, but there’s also an opportunity here to test out some really interesting tactics. For customer service, you could say thanks or offer comment in context to the original tweet for your wider audience. Fanbase growth efforts could similarly engage with fans in context for your brand audience. For self-promotion, you’d have an opportunity to elaborate on a previous update or provide second tier info. Those are rather basic, but you could unlock even further creativity with this feature.
Did you read something amazing this week? Let us know in the comments. Enjoy what’s left of the weekend and happy posting!