Viral Content Is a Hot Topic There’s no shortage of talk among marketers and brand strategists about viral content. Yet, most people miss the most important ingredient in viral content. The reason? It’s complicated. It’s not for lack of trying. Bloggers have authored list after list of the steps to reach Internet fame. Marketing researchers have […]
whiskey|banjo
handcrafted social media & digital storytelling
7 Keys to Using Facebook for Business
Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]