Viral Content Is a Hot Topic There’s no shortage of talk among marketers and brand strategists about viral content. Yet, most people miss the most important ingredient in viral content. The reason? It’s complicated. It’s not for lack of trying. Bloggers have authored list after list of the steps to reach Internet fame. Marketing researchers have […]
whiskey|banjo
handcrafted social media & digital storytelling
4 Great Reads on Creativity and Social Media
Reads of the Week – 07/26/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces I read this week that offer fresh ideas on creativity and the social media landscape. The Difference Between Active and Passive Social Media by Bent Bunge […]
7 Keys to Using Facebook for Business
Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]
Social Media: A Mini Manifesto
Why You Should Have a Conversation and Tell a Great Story Social media is the world’s fastest growing communications medium—not just for individuals, but increasingly for businesses as well. Internet marketing is in high demand, but audiences are tired of gimmicks. They will have a conversation with you and they will listen to your story—if it’s authentic. If […]