handcrafted social media & digital storytelling
You’re an adventurous nonprofit. You love being creative and telling a great story. You’ve had a social media presence for a while, but now you want to take things to the next level. Your team wants to use social media to get out the word about this year’s annual charity benefit, fundraiser, auction, party, marathon, […]
Tell me if you’ve been here… You start a blog for your business website, things are going well, you get busy, and then you seem to run out of ideas, out of time, or out of both. What happened?! How do you keep it going? Writing Through a Creative Slump Creativity comes and goes in […]
Why Marketers Shouldn’t Write Off Ello Just Yet Ello. A month ago, you’d never heard of it. Two weeks ago, you couldn’t escape it. Today, you realize you haven’t heard about it in a while. The newest social network all but disappeared from the online news cycle. Such is the attention span of the Internet. But here’s why you shouldn’t write […]
Reads of the Week 08/23/2014 — Social Media Frontiers There’s a lot of content out there in Content Marketing Land—which is a good thing. This week, these authors explored the frontiers of social media for the benefit of us all. From challenging the Facebook algorithm to making the most of emerging social apps and services, here are […]
Viral Content Is a Hot Topic There’s no shortage of talk among marketers and brand strategists about viral content. Yet, most people miss the most important ingredient in viral content. The reason? It’s complicated. It’s not for lack of trying. Bloggers have authored list after list of the steps to reach Internet fame. Marketing researchers have […]
Reads of the Week – 08/9/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! This week, I’ve got four interesting pieces you may have missed on content writing, email campaigns, social news hacks and more. 8 Writing Strategies for People […]
Reads of the Week – 08/2/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces to help you get the most out of your online marketing efforts. The Secret to Going Viral: 5 Social Media TIps By Nicole […]
A large part of social media and digital content success comes down to listening to and communicating with our audiences. To be successful, we have to be willing to talk to our audience the way they want to be spoken to, while also actively listening to what they have to say. Bring the Message to […]
Reads of the Week – 07/26/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are four great pieces I read this week that offer fresh ideas on creativity and the social media landscape. The Difference Between Active and Passive Social Media by Bent Bunge […]
Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]