Don’t Make This Communications Mistake

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A large part of social media and digital content success comes down to listening to and communicating with our audiences. To be successful, we have to be willing to talk to our audience the way they want to be spoken to, while also actively listening to what they have to say. Bring the Message to […]

7 Keys to Using Facebook for Business

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Like all social media, there’s both an art and a science to using Facebook. I think many people are fairly aware of the odd mix of methodical anthropology, psychology, and data analysis that dominates strategy discussions. But what about mastering the art of Facebook? How do some people get it so right and others so wrong? […]