Reads of the Week – 07/19/2014 There’s a lot of content out there in Content Marketing Land—which is a good thing. It means you don’t have to reinvent the wheel! Here are five great pieces I read this week that tackle whiskey|banjo’s two obsessions—engaging audiences and telling great brand stories. 5 Social Media Rules Every Entrepreneur Should Know by […]
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handcrafted social media & digital storytelling
Social Media: A Mini Manifesto
Why You Should Have a Conversation and Tell a Great Story Social media is the world’s fastest growing communications medium—not just for individuals, but increasingly for businesses as well. Internet marketing is in high demand, but audiences are tired of gimmicks. They will have a conversation with you and they will listen to your story—if it’s authentic. If […]
Me, the Internet, & François
The Internet The Internet is a strange and wonderful thing. A guy raises $40,000 on Kickstarter to make potato salad. A photogenic pet gains millions of social media followers, then cashes in with a book deal. A daily TV show and several dozen Internet magazines attempt to cover what happens every day on the web. Me I […]